Using the geotag on Instagram

14 Nov 2021
Using the geotag on Instagram

Geolocation is an important part of a business account that should not be forgotten. Most of business accounts on Instagram are looking for customers just at the place of residence, and without an exact address it will be ... very difficult. Well, will we help your future visitors find you?

What is a geotag

Geotags are the specific location where Instagram users create content. In particular, it is a point on the map where any user marks their location. It may be any country, city, or even any institution in which your selfie was taken. However, geotags can be used much more widely than simply indicating the place of rest. This feature is actively used in business to promote goods and services.


How geotags help promote

In fact, many people underestimate the role of geotag in Instagram. And among other things, this simple tool will bring a lot of feedback and content from customers, which in turn will attract even more people. So, a satisfied customer can mark your place in his photo, saying that you have good service and he is happy with everything. Even if these will not be a review in direct meaning, but just a photograph from your institution, there will be those who will be interested. A similar promotion method is a common occurrence for a coffee shop, restaurant, beauty salon, and so on.

There are many more advantages to having your own geotag. As mentioned above, it has become easier to find you. Now you are literally marked on the map, and no one who finds you on the Internet will be forced to search for you on Google maps, driving an address from the profile there. You indicate the address?

How to promote with the geotag

If there is no suitable point for your store, then it can be created geotag through your Facebook account. You will need to make a group of your company and mark it on the map. After that, the dot will also appear on Instagram, and your posts can be marked with it. So it looks:


In addition, geotag is also in any story! So if you are actively filming stories for your business account, then don’t forget to add this sticker.

You can also add geotags using hashtags, registering any city where you are in them - this way customers can also be attracted.