Instagram targeted ads

However, it’s hard for a person far from Internet marketing to begin to understand this topic, and even more so to set up advertising himself. Therefore, below we have provided all possibilities of targeted advertising on Intsgram & Facebook.

It is worth mentioning that you can promote your posts and profile from the application itself - this feature is available for business accounts. But this method does not take into account many details that may be important to you.

Ads Manager Facebook is a tool that allows you to quickly set up targeted advertising based on all nuances.

Getting started

Before that, you should create an account in Business Manager. Of course, before that - register on Facebook and link the page. When you make a company profile in a business manager, open the settings, select “Account” and “Instagram Accounts”. You’ll have the opportunity to add your profile and assign pages to it.

There is another way - link your Facebook account on Instagram, then create an ad in the application. Then this ad can be opened through ad manager and edited as you want.

When this is done, return to your ad settings. Click “create ad." In an opened window, select Promote Your Page.

Audience

If you have already decided on your target audience, then filling out this field should not cause any difficulties. You can choose a city or country, age & gender of those to whom your ad will be shown, as well as configure additional targeting. Pay attention to the indicator  and Estimated Daily Results. If the audience is too wide, then clarify any of the indicators; if too narrow, then, by contrast, expand the area of influence.

 Run an ad! You can monitor it in Ads Manager at any time.