Ideas for creating engaging content for 2020
Social networks continue developing. New optiont appear, the quantity of active users is increasing. Recently, Instagram has been developing rapidly. Everyone uses it: from politicians and show business stars to bloggers with a small audience.
Instagram has hundred of millions of active users. Based on this, it becomes clear why the business is promoting itself in this social network. Among the large number of users, any manufacturer and seller can distinguish his target audience, that will be interested in his product or service.
The ways of brand promotion
Advertising is the key tool for promoting business on Instagram. In this social network goods are advertised in different ways: using targeted ads, mutual PR, buying ads from bloggers, contests.
Such diversity attracts advetisers. Network users, in turn, are interested in viewing relevant ads. Instagram helps to bring seller and customer together.
No advertising campaign will be successful if it is not of interest to users and is not useful to them. In order to interest people in goods and services, a separate type of content is created, which is called engaging.
What means engaging content
Engaging content is information that not only introduces the product to the user, but provides some extra information, such as interesting details, useful information, etc.
Engaging content is created through the design and unusual presentation of text, photos, videos. Compared to regular advertising, this type of content works more efficiently because it interests people more often.
There are different kinds of engaging content, and it's impossible to single out something specific. Each advertising campaign is unique, so new marketing ideas are coming up and being tested by specialists. The most successful of them are not just applied on a regular basis, but are becoming mass.
Ideas for engaging content on Instagram
Good engaging content should be interactive. It makes users react and respond: comment, like, contact the company, etc.
Question: How to achieve the result?
Answer: To interest the customer.
We have collected the most interesting ideas of the outgoing year, which will be unique in 2020.
Idea 1: organization and participation in events
One of the most difficult but effective ways to promote your brand is to organize an event or participate in an existing one. You can invite your followers to attent the event where they can communicate with like-minded people, learn something new for themselves and have fun.
A striking example: present the latest models of phones that are produced by the company at the exibition. Give customers the opportunity to test the phone, see it with their own eyes.
Another case: free workouts on the opening day of the fitness club. Open House Day is one of the most effective ways to tell people about the opening of a new institution.
This format is not suitable for every business. Despite this, more and more companies (even from the small business sector) conduct similar events.
Idea 2: contests
Another old and proven way to promote a brand is to hold contests among the audience. This is easier than organizing an event, as the competition can be held completely on a social network without renting a room. Competitions not only increase the number of potential customers, but also allow you to promote the brand with minimal investment.
The competition must be held with a prize. The best prize is the product that your company produces. So you not only promote the community, but also give the opportunity to evaluate your product. Positive reviews for the better will affect the reputation among consumers.
Idea 3: unique content
Try to get your followers interested in photos or videos that cannot be found elsewhere. For example, show how your production and employees work. "Inner kitchen" is always interesting to the customer.
In addition, when people see the conditions of production and appreciate the professionalism of employees, they will trust the company even more. This is one of the best ways to promote a brand.
What is better to avoid
Many companies on Instagram use the services of mass-following. This is the guarantee of increasing the number of followers, but there is a drawback - they hang "dead weight", because in reality these profiles do not create activity and are not interested in the company's products.
Instagram identifies bots, so the accounts with big quantity of bots followers are advertised worse and specially go down in the search results. Bots hinder promotion.
To get rid of bots, you can use the SpamGuard service. It automatically finds bots, mass-followers, and removes them from the profile. Thus, the obstacle in the form of bots will not interfere with the promotion.