How To Promote Your Blog On Instagram

17 May 2019
How To Promote Your Blog On Instagram

Before I started with Instagram, actually, I was kind of skeptical whether it was the right platform for me to use to promote my blog, content, and my business services, etc.

I mean, I always imagined Instagram to be a platform best suited for kids and celebrities.

I also knew that it was a great place for lifestyle and travel bloggers to share their content, but never did I imagine it would be a place where I could promote my blog and content too.

Then, I discovered that 70.7% of US businesses were actually using Instagram.

That kind of shocked me:

Despite this, could I really be bothered to start learning how to use yet another social platform properly?

I mean, it wasn’t like I didn’t have enough on my plate already, with Facebook, Twitter, Linkedin, Pinterest, and YouTube.


Let’s fast forward to 2019…
The short story today is:

I can’t live without Instagram in my business and in my life… Does that sound sad?

I certainly hope not.

Instagram has become the top platform, and my favorite, for sharing and promoting content related to my blog and online business.

Seriously guys and dolls, I get the most value out of Instagram than any other social media channel right now. Second, to Instagram has to be YouTube, for me at least.

If you’re not familiar with Instagram at all, and for whatever reason, it is simply the largest visual content-based social media platform, and it’s primarily mobile-app based.

Instagram now has over 800 million users worldwide, 500 million of which are active daily users. (Source)

Bloggers, and businesses: Why should you even concern yourself with Instagram?
If you’re unsure whether you should or shouldn’t be on Instagram, don’t worry, because that’s exactly how I felt before exploring the platform properly.

So, let me share with you some more ‘startling’ statistics to get your juices flowing –

According to this article on WordStream, 60% of Instagram users say they have learned about a product or service on the platform.

And, according to this article on Sprout Social, Instagram’s users has the most percentage of interactions with brand’s post when compared with Twitter or Facebook. See image below.

11 Smart Ways To Promote Your Blog On Instagram

Room for one more?

Today, a staggering 86% of top brands have an Instagram account. (Source).

So, with those statistics in mind, isn’t it time you really considered leveraging Instagram in your blog and content marketing strategy?

Of course, you don’t need to be a top brand name to use Instagram. You just need some direction.

If you’re a blogger, like me, and you’re not yet using Instagram or don’t have a profile, first, download the app on your smartphone and create one.

I have an Instagram profile but I don’t have an audience
That’s OK, don’t beat yourself blind about it!

Even if you’re starting from flat zero. You can start to build your audience up slowly.

Obviously, you can’t build an audience properly, or organically at least, without first posting some quality content, which I’ll talk more about shortly.

In the meantime, though, here are some simple ways to start growing your Instagram followers for your blog.

Connect your Instagram profile to your blog’s or brand’s Facebook page. Click here to learn how.
Link to your profile from all your other social media profiles.
Mention you’re on Instagram in your marketing videos, vlogs, and Livestream events.
Add your Instagram profile to your outgoing email signature.
Do the same for your email marketing newsletters.
Add your Instagram profile URL to your blog’s author box.
There are plenty of other things you can do to start building up followers, but this post isn’t about growing your Instagram audience, it’s about promoting your blog and content on Instagram, so let’s get to it.

13 smart ways to use Instagram to promote your blog and content
First, watch the video below. Some of the tips and ideas I mention in the video are different from the ones listed below. I’m just giving you some extra value 🙂


#1. Introduce yourself (Add a Bio)
Let’s start with your Instagram profile bio.

Now, you can’t afford to NOT make this the best you possibly can.

Worst case scenario, you leave it completely blank! Don’t do that.