Too much followers

When you promote your account, using various options for this, including such methods as massliking and massfollowing, you must know about your performance in this social network and track the dynamics of the effectiveness of used processes.

For Instagram, point that is much more important is not how many subscribers, but the degree of their involvement. An engagement score is calculated based on user activity in your account. This includes many profiles with mutual subscriptions, but most importantly - likes and comments under posts, photos and Stories.

Previously the number of followers was very important. Everyone wanted to gain as many subscribers as possible, which brought accounts on top. Marketing was based on single post offers from opinion leaders or just popular people, which again raised the role of the number of followers.

However, meanwhile a widespread enthusiasm for profiles promotion with the help of bots began. Accounts grew to incredible sizes and went on top, while there was no interesting content on their pages.

Instagram administration began to struggle with this phenomenon, changing this site algorithms. Concept of user engagement and activity appeared. But nevertheless, it is impossible to completely eliminate the influence of the number of subscribers, as it is still the easiest way to measure popularity in all social networks.

Together with Instagram administration, ordinary users also thought about bots. They understood that bots and "dead" profiles are non-interesting and that a large number of subscribers must be earned. And this can be done in only one way - to generate interesting and unique (as far as possible) content.

Thus, users’ distrust to accounts with a large number of subscriptions has been dragging on for a long time. Any user will be much more careful about his profile, in which they will see many subscribers, but will not see decent content. He will think that it is just a cheating and there is no reason for visitingt such a profile.

What can be done?

Certainly, when it comes to celebrities, it almost does not concern them. In this situation, we are talking about those who are just starting to promote their account, or have achieved some success in promoting, but cannot be called rather well-known.

Above all things, get people interested in content. A lot has been said about this and there is no reason to argue.

Secondly, use a special service for unfollowing. Anyway, when profile promotion is just beginning, massfollowing is a very useful thing, and there is no point in neglecting it. But when certain results are achieved or if massfollowing is incorrectly configured, the number of subscriptions will be too suspicious for new users. The best service that can easily solve this problem is FastUnfollow. There are many options that allow you to choose accounts you want to remove without losing achievements in promotion. Use it to make your profile more attractive!