Best time for posting

Hours

The best time for publishing a post is determined by your target audience. If you are more focused on the audience of school age, it is better to publish news after 17:00 and until 23:00; if they are students, then things are easier - publications can be seen at almost any time, even in late evening or at night, as people of this age very often hang out on social networks. For working people, the best time is 7-8 a.m. and after 18:00 p.m..

On weekends, it is also best to fast in evenings to gather as many people as possible.

Among other things, don’t be afraid to publish some small info feeds at night - so you will have less competition. But it is advisable to do this before 1-2 a.m. The worst time for fasting is 5 a.m.

Days of the week

On Monday, it’s better to upload entertaining content, since no one wants to load themselves with information after weekend. You had better transfer some important news and interesting projects to the middle of the week, when “second wind” opens, and post such things on Tuesday, Wednesday or Thursday. Friday is also a good time for jokes and relaxation when weekend is off.

But you had better post news every day. So you will regularly remind yourself of your subscribers, and they are more likely to decide using your services. Moreover, an active Instagram evokes a greater response from viewers - they comment, ask questions and, most importantly for business, clarify information about your products & services. After all, a person will know that they will be answered in near future, and not in a week.

There is no single answer. Each person looks at his phone at different times of the day, on account of his abilities - he can see your post every morning at breakfast, every afternoon at lunchtime, or every evening after work. However, you can focus on general schedule. The most important thing in this matter is to determine the target audience.