How to get into Instagram explore

There are several types of recommendations on Instagram, but they all work in approximately similar scenario. In this case, can we count on a favorable attitude of network algorithms to your profile and posts? Let's figure out how you can push yourself into recommending more people.

Types of recommendations

Explore

Clicking on a search icon at the app bottom will open an explore menu. Endless feed consists of Instagram posts selected by algorithms that you might be interested in.

Recommended accounts

Here they can be further divided into two categories:

The first appears when you click a down arrow on your profile. Actually, these accounts are presumably similar to that profile you are currently in.

There are also those that Instagram has picked up for you personally. They can be found on the main screen or when scrolling through your subscribers.

How to make content that Instagram will recommend

Getting into recommendations depends on several indicators, and each has its own nuances:

—Dynamics of ratings. This includes likes, comments, and bookmarksAll three metrics are collectively called ER and can be calculated when added together and divided by the number of followers. This will help you learn which posts hit your audience better and which ones turned out to be less successful. If it turns out to be not obvious.

Comparing metrics with other accounts that have as many followers as you can be helpful. Better yet, if you see these posts in your recommendations.

However, despite the importance of this indicator, it is worth noting that dynamics are important for recommendations. That is, the speed of typing likes or comments. You can achieve better dynamics by identifying the right time for publishing specifically for your audience. Look at what times you are usually liked and when your posts are posted, and try to get caught on time.

— Subscriptions. Instagram selects accounts for any user that are similar to his subscriptions. In order for algorithms to better understand who to offer the post, it is necessary to clearly identify your target audience and continuously influence it. Of course, in order to get into recommendations, you must have a subscriber base with more or less the same preferences, then Instagram will look for similar people and offer them your account.

— Location. Sometimes Instagram throws up posts that were published near a specific user. Perhaps this indicator is the least susceptible to any influence — except that it suggests that marking the post place is still important for promotion.

Visiting the home page is a great first step. But he is still the first. Do not forget that you are not alone on this page, and not everyone who sees the post will click on it and like it. Working on content is no less important than studying platform algorithms, so you shouldn't relax — there is always something to strive for.